Nokia has confirmed its platinum sponsorship for the first-ever DEMO Africa to be hosted in Nairobi, Kenya in October this year.
The newest addition to DEMO’s Global Launch Program, DEMO Africa 2012 will provide the most innovative, new and established companies from across Africa the opportunity to launch their products on stage at the high-profile event.
It is also a platform for companies from outside the region to launch into the African marketplace.
â€śNokia has a long and rich history on the African continent,â€ť said Gerard Brandjes, Vice President for Nokia South and East Africa.
â€śOur core strength comes from our local presence, deep consumer understanding and the ability to ignite and enable the local innovation ecosystem. DEMO Africa is the perfect showcase for this innovation and we are extremely proud of our association with this flagship event.â€ť
40 of Africaâ€™s most innovative technology products will be launched at Demo Africa. The product categories include consumer electronics, web applications, mobile technology, social media, life sciences, sustainable and renewable energy. Only companies that exhibit innovation, impact and the ability to scale their ideas will be considered for this prestigious launch platform.
â€śWe are excited that Nokia has joined us in this search forÂ the next big thing out of Africa. They have been a major player in this space and they will bring unprecedented value to the entire exercise,â€ť said Harry Hare, Executive Producer for DEMO Africa.
Nokia and DEMO are also members of Liberalizing Innovation Opportunity Nations (LIONS@FRICA) Partnership with the U.S. Department of State, Microsoft, African Development Bank and USAID. This is a new public-private alliance aimed at enhancing Africa’s startup and innovation ecosystems.
Â From the business desk